TLDR Design · OPINIONS & TUTORIALS

APPLE'S ‘CRUSH' AD IS DISGUSTING

techcrunch.com4 min read

Summary from the TLDR Design newsletter

Apple destroys the things in the “Crush” ad to convince customers that they don't need them — all they need is the company's little device, which can do all that and more - no need for annoying stuff like strings, keys, buttons, brushes, or mixing stations. What Apple seems to have forgotten is that the things in the real world — the very things Apple destroyed — give the fake versions of those things value in the first place.