BOMBARDIER'S NEW LOGO IS PART OF A GROWING TREND: NAMING YOUR LOGO

Summary from the TLDR Design newsletter

The new Bombardier logo, the "Mach," follows a naming trend. Assigning a name can help shape a logo's meaning and control how it's discussed, which is particularly important for abstract symbols that might be interpreted differently. Naming a logo imbues it with an identity and a sense of uniqueness.