SHOULD I MEET PROSPECTS AND CUSTOMERS FACE-TO-FACE?

Summary from the TLDR Founders newsletter

The COVID-19 pandemic has significantly altered the SaaS landscape, with remote work and Zoom meetings becoming the norm for closing deals and engaging with customers. However, in-person meetings with top customers and prospects remain crucial for fostering stronger relationships, increasing win rates, and driving customer success, even if the timing of these face-to-face interactions has shifted to later stages in the sales funnel.