TLDR Design · MISCELLANEOUS

ADIDAS LOGO HISTORY — TRIPLE STRIPES AND A TREFOIL

logohistories.com4 min read

Summary from the TLDR Design newsletter

Adolf Dassler, founder of Adidas, began producing plimsolls in 1920 and officially established "Gebrüder Dassler Schuhfabrik" in 1924. Later, in 1949, he introduced the iconic three-striped sports shoe design, leading to a company name change to "Adidas" due to trademark issues, marking a pivotal moment in the brand's history.