THE MARKETING STRATEGY BEHIND APPSFLYER'S RISE TO $2 BILLION

Summary from the TLDR Marketing newsletter

AppsFlyer, a leader in mobile attribution and marketing analytics, achieved a $2 billion valuation by building a great tool and backing it with a thoughtful marketing strategy. The brand knows how to create content worth sharing and has embraced a wide-net distribution strategy. AppsFlyer invests heavily in social media, including Facebook and Instagram, as well as developer content on Medium. Its website includes a glossary, which brings in significant unbranded content and backlinks. The brand has created in-depth resource content, which brings in less volume but higher value traffic.