TLDR Design · MISCELLANEOUS

USE BOTH RATINGS AVERAGE AND NUMBER OF RATINGS WHEN SORTING BY USER RATINGS

baymard.com9 min read

Summary from the TLDR Design newsletter

Many users sort product lists by ratings to compare items. Still, 64% of sites neglect to include the number of ratings in sorting algorithms, leading to distrust in highly ranked items. Combining ratings average and number of ratings will improve sorting accuracy and match users' preferences.