WHY GOOD UX IS NO UX

Summary from the TLDR Design newsletter

Invisible UX allows users to concentrate on what's beyond the interface and how technology makes their lives easier. Designers should strive for this attribute because it represents the best user experience design and is crucial to enduring products. Create tools that integrate seamlessly with your customers' lives by understanding how your interface aligns with their existing behavior and knowledge, designing maintenance-free solutions, and ensuring the product does more work than your users.