AMAZON ADS ANNOUNCES THREE NEW STREAMING TV AD FORMATS

Summary from the TLDR Marketing newsletter

Amazon Ads has unveiled an expanded suite of new interactive and shoppable ad formats for Prime Video designed to make it easier for viewers to connect with brands. Shoppable carousel ads allow customers to browse and shop multiple related products on Amazon during ad breaks. Interactive pause ads show a translucent ad featuring brand messaging and imagery when a user pauses a show or movie. Interactive brand trivia ads feature factoids about a brand while giving customers the opportunity to shop on Amazon and even unlock rewards.