HOW TO USE CHATGPT TO CREATE AN EMAIL SEQUENCE

Summary from the TLDR Marketing newsletter

This article walks through how an email marketer uses ChatGPT to build an email sequence. First, she uses a prompt to create an outline of key topics, value-adds, and CTAs to focus on in each step of the sequence, along with recommendations for time delays between emails. Then, she has ChatGPT provide potential email copy to use as a base. Lastly, she manually writes and infuses her brand voice into the copy to reflect human empathy when finalizing the email sequence.