GTM STRATEGY VS. LAUNCH STRATEGY

Summary from the TLDR Marketing newsletter

A launch strategy is short-term (1 week - 1 month), while a GTM strategy is long-term (6 - 12 months). Launching a product focuses on creating awareness and guiding people through the entire customer journey. It requires specific segmentation, personalized messaging, and a killer experience from start to finish. A GTM strategy is based on insights gained after the initial launch. It should be flexible and reflective of the product's success, particularly regarding achieving PMF. If the initial launch fails due to a lack of product stickiness, all marketing efforts should be paused until the product's issues are addressed.