GEN Z MOSTLY DOESN'T CARE IF INFLUENCERS ARE ACTUAL HUMANS, NEW STUDY SHOWS

Summary from the TLDR Marketing newsletter

Gen Z's perception of influencers is evolving, as shown by a recent study indicating their willingness to engage with AI-generated influencers. Despite concerns over authenticity, with 37% expressing distrust towards brands working with AI, 46% of Gen Z respondents are intrigued by such collaborations. They prioritize metrics like follower count over traditional authenticity markers.