TLDR Design · MISCELLANEOUS
THE MUSEUM OF WEST AFRICAN ART (MOWAA) GETS A REBRAND THAT AMPLIFIES THE REGION'S HERITAGE AND CONTEMPORARY ART
Summary from the TLDR Design newsletter
With a logo inspired by the museum's site plans, a colorway that reflects Benin City's landscape, and an identity that boasts its far-reaching collection, MOWAA's rebranding helps to connect West Africa's budding cultural hub to the world. Regarding the color palette, the natural environment comes through earth tones and yellows, and documentation of the assets is taken against the backdrop of the outdoors.