OVERCOMING HISTORICAL ELITISM: PAC NYC'S BARRIER-BREAKING IDENTITY

Summary from the TLDR Design newsletter

Porto Rocha designed PAC NYC's identity to welcome diverse audiences with a bespoke typeface merging 19th-century American Gothic fonts with the building's cubic shape. The color palette, contrasting vibrant tones with a foundational monochrome, offers flexibility to convey seriousness and expression across different contexts.