SKITTLES DIALS UP THE NONSENSICAL IN FUN-LOVING BRAND REFRESH

Summary from the TLDR Design newsletter

The latest Skittle brand refresh, which tries to appeal to Gen Z, focuses on the brand's quirks. The letter 'k' in the logo now has a distinctive upward flick. The signature upside-down rainbow icon was given a more vibrant makeover, and the iconic lentils have a 'dynamic signature layout', with matching flowing visual effects to boot.