KELLOGG'S NEW CUSTOM TYPEFACE IS A TASTY NEW TAKE ON ITS CLASSIC LOGO

Summary from the TLDR Design newsletter

WK Kellogg Co Script is a new typeface based on the signature of founder William Keith Kellogg. The proprietary typeface will be used for the company's corporate messaging, communications, website, and social media assets. It was created as a joint effort between WK Kellogg Co, advisory firm Brunswick, and XYZ and Plau-type foundries. The process of creating the typeface involved its designers looking at old Kellogg's ads and painted signs from the early 20th century.