JUNE 1ST: A DAY FOR EMAIL MARKETERS TO BOOKMARK

Summary from the TLDR Marketing newsletter

Deliverability updates for Google, Yahoo, and AOL continue to roll out. Beginning June 2024, bulk senders with a user-reported spam rate greater than 0.3% will be ineligible for mitigation. This means you need to ensure your reply addresses have a real inbox attached to them, that mailers over 5K should not have private WHOIS setup, and that every level of your links is checked against blacklists.