BRANDME BAKES A SMILE INTO LOTUS BISCOFF BRAND IDENTITY

Summary from the TLDR Design newsletter

Lotus Biscoff has revealed a new global brand identity by BrandMe to strengthen recognition during expansion. It features a bespoke typeface and a smile-shaped logo to convey joy. BrandMe's redesign retains iconic elements like the red color and cookie imagery while ensuring consistency and expressing Biscoff's vibrant personality.