WHY CONSUMER CRYPTO APPS WILL VERTICALLY INTEGRATE

Summary from the TLDR Crypto newsletter

Consumer-facing crypto apps with strong brands and large user bases are well-positioned to vertically integrate by launching their own application-specific blockchains, as they can provide better user experiences and capture more value compared to building on general purpose infrastructure. The current market favors crypto projects with clear narratives and product-market fit over broad infrastructure plays, many of which have struggled to gain traction.