WAYS TO MAKE $100 MILLION DOLLARS PER YEAR IN SAAS

Summary from the TLDR Founders newsletter

Who you're selling to and how much they're willing to pay for a product has a downstream impact on how you think about GTM, hiring, and scaling. This article discusses various strategies for building a successful SaaS business based on different customer segments and their respective revenue potential. It breaks down the customer acquisition costs, payback periods, and lifetime values associated with each type of SaaS "animal," ranging from "flies" (10 million consumers at $10 each) to "whales" (100 multinationals at $1 million each).