FROM FOUNDER-LED SALES TO A SALES TEAM

Summary from the TLDR Founders newsletter

Transitioning from founder-led sales to a hired sales team is often a difficult process, but needed when you want to scale. Failure rates are high with new sales hires, particularly the first ones you make. This author recommends initially hiring a process-oriented sales assistant to codify and document the successful sales strategies developed by the founder, followed by employing a sales leader focused on building a scalable and repeatable sales process.