THE WIZARD OF OZ METHOD IN UX

Summary from the TLDR Design newsletter

The Wizard of Oz method can provide insights into designing systems that provide personalized, real-time recommendations or utilize natural-language models effectively. It is useful when designers need to learn how users react or engage with these systems. Preparation and planning are essential when running a Wizard of Oz study. Make a plan, involve engineers, and pilot the survey for the best results.