TLDR Design · NEWS & TRENDS

WHY PORTUGAL'S CONTROVERSIAL LOGO REVERSAL IS SAD NEWS FOR GRAPHIC DESIGN

links.tldr.tech3 min read

Summary from the TLDR Design newsletter

Among the first measures of Portugal's new prime minister, Luís Montenegro, is a rollback of the government's supposedly "woke" logo redesign. There was nothing particularly 'woke' about it, even though it was intended to be "inclusive, plural, and secular," which led to a highly simplistic logo. Eduardo Aires, the designer behind the redesigned logo, thinks the backlash is more about politics becoming polarized, as the logo was used as a "projectile weapon" before last month's general election.