A COLOSSAL BRAND REFRESH FOR THE BOSTON SYMPHONY ORCHESTRA

Summary from the TLDR Design newsletter

The Boston Symphony Orchestra (BSO) has unveiled a new brand identity, a fusion of tradition and modernity, created by Colossus. The rebrand aims to make classical music more accessible to all and is characterized by warmth and approachability. It features a color-coded system and two complementary typefaces, blending old-world sophistication with contemporary flair.