BIG TECH CAN'T HOARD BRAINWAVE DATA FOR AD TARGETING, COLORADO LAW SAYS

Summary from the TLDR Marketing newsletter

Colorado has become the first state to extend its privacy law to protect neural data, aiming to prevent tech companies from hoarding brainwave data without consent. The law mandates transparency, consent, and easy access for users regarding neural data usage, especially in targeted advertising. Similar legislation is also progressing in California.