HOW TO 10X YOUR EVENT SIGN-UPS

Summary from the TLDR Marketing newsletter

To boost event sign-ups, consider changing the word "Sign Up" to "Apply" in your event promotion. It creates a sense of exclusivity and boosts attendee confidence, while also allowing you to gather more data about your audience. Even though it may deter some potential attendees, those who apply and get accepted are likely to be more engaged and valuable participants.