TLDR Marketing · RESOURCES & TOOLS
GOOGLE SEARCH CONSOLE: BEWARE OF MISSING CLICKS
Summary from the TLDR Marketing newsletter
When you apply any filter in Google Search Console, the platform typically hides a large percentage of clicks for 'privacy' which are consequently not included in the totals. This can make SEO performance look worse than it actually is if you're only looking at raw totals. You can use filtered data to get an idea for a trend (e.g. "branded clicks are going up/down") but Google won't give you the precise data.