AFTER THE UMG/TIKTOK BREAKUP, SOME CREATORS SAY THEY ARE STRUGGLING

Summary from the TLDR Marketing newsletter

Some music creators on TikTok have been struggling after the expiration of Universal Music Group's licensing agreement in February. Creators are experiencing challenges in creating content due to the absence of UMG songs, leading to financial losses and the need to explore alternative platforms. Smaller artists distributed by UMG have also been facing limitations in promoting their music on TikTok.