20 NEUROMARKETING TECHNIQUES & TRIGGERS FOR BETTER-CONVERTING COPY

Summary from the TLDR Marketing newsletter

Neuromarketing merges neuroscience, psychology, cognitive science, and marketing to understand and influence consumer behavior. This article describes how to apply neuromarketing to your copywriting and other marketing activities to improve engagement and conversion. The techniques include creating a common enemy, incorporating genuine flattery, and creating urgency through limited availability tactics.