BNPL COMPETITION DRIVES WINS FOR MERCHANTS

Summary from the TLDR Marketing newsletter

Fierce buy-now pay-later competition among payment card brands and independent providers is expanding conversion opportunities for merchants. Iconic credit card brands share a crowded stage with cryptocurrencies, digital wallets, and alternative payment schemes, each with their own value proposition and target demographic. Companies like Affirm and Klarna pose a significant threat to incumbent financial institutions by offering an alternative to bank or credit union cards.