X OFFERS NEW AD INCENTIVES TO GET BRANDS TO SIGN UP FOR X VERIFIED

Summary from the TLDR Marketing newsletter

X launched a new offer for brands that are willing to pay to get a gold checkmark in the app, with equal ad credits to be added to accounts that sign up to the program. Any X advertiser that signs up to the Basic Verified Organizations package, which costs $2K a year, will now receive $2K in X ad credits each year. The same goes for the Full Access offering, at $10K per year, which will now give brands $10K in ad credits each year.