WE MISUSE THE TERM "USER INSIGHT" A LOT — HERE'S HOW TO ACTUALLY USE IT

Summary from the TLDR Design newsletter

User insights, derived from data and behavior, provide actionable guidance for teams, prioritized by urgency to tackle critical issues first. Ensure insights meet value, relevance, specificity, and contextuality criteria. Aggregate related issues and map them against project goals to communicate the stakes and drive decision-making.