SHOULD YOU USE ADVERBS IN YOUR MARKETING COPY?

Summary from the TLDR Marketing newsletter

Beginner writers tend to pack as much as possible into one sentence, hoping it will evoke some kind of feeling or reaction. Meanwhile, experienced writers avoid adverbs and adjectives because they’re less forceful than nouns and verbs. Adverbs are effective when they add to the meaning of the copy and are not just empty placeholders. This article includes two examples of ads where adverbs added value to the ad copy.