THE MISSING LINK BETWEEN PLG AND SLG

Summary from the TLDR Marketing newsletter

In this interview, the global head of CX at Miro discusses the need to move beyond the traditional debate between sales-led growth (SLG) and product-led growth (PLG). A unified approach that combines elements from both can create a seamless customer experience while increasing resource efficiency. At Miro, this approach involved integrating customer education, content production, and scaled customer success into a single team focused on the whole customer journey. The team succeeded in driving sustainable business growth in the challenging SaaS landscape by prioritizing agility, collaboration, and data-driven decisions.