BIPARTISAN FEDERAL BILL SEEKS TO STANDARDIZE US PRIVACY PROTECTIONS

Summary from the TLDR Marketing newsletter

Sen. Maria Cantwell (D-WA) and Rep. Cathy McMorris Rodgers (R-WA) have unveiled the American Privacy Rights Act (APRA), a bipartisan data privacy proposal that could fundamentally alter the US consumer privacy landscape. The bill, if passed, would give consumers the right to opt out of targeted advertising, allow them to delete any data that was collected about them, and create a federal data broker registry.