THE LEGO GROUP'S NEW DESIGN IDENTITY BUILDS ON ONE OF THE BRAND'S CORE VALUES

Summary from the TLDR Design newsletter

The LEGO Group's new brand identity, influenced by its heritage of fostering creativity through play, merges existing elements with comic book-inspired graphics to create a cohesive design system. Developed with Interbrand, it emphasizes storytelling, playfulness, and simplicity, aiming to maintain the brand's global appeal while remaining consistent and innovative.