RETHINKING PERSONAS: EMPATHY AND INCLUSION IN UX DESIGN

Summary from the TLDR Design newsletter

By critically examining Personas, we can see their value and more problematic consequences. We can overcome the limitations of traditional personas and celebrate the full spectrum of human diversity by embracing frameworks like JTBD and Empathy Maps and encouraging continuous user exploration and awareness, ensuring that every user feels seen, understood, and valued in the products we design.