TOP 10 MISTAKES WHEN CREATING USER JOURNEY MAPS

Summary from the TLDR Design newsletter

A user journey should have clear objectives, rely on user research to avoid making false assumptions, and understand how emotions affect users' decisions. A compelling user journey considers the context surrounding the user, including problems and issues, as well as all the touchpoints, channels, and what happens after conversion. User journey maps require a balance between simplicity and complexity and their design needs to be revisited periodically.