ROKU PATENT INVENTS A WAY TO SHOW ADS OVER ANYTHING YOU PLUG INTO YOUR TV

Summary from the TLDR Marketing newsletter

Roku filed a patent for a system that could extend ad placement beyond its platform. Ads would be displayed over content paused on external devices connected to Roku TVs. This technology, still in the patent stage, proposes detecting static or paused video content and overlaying relevant ads. This potentially opens up new advertising opportunities and revenue streams for Roku.