COCA-COLA EMBRACES IMITATION WITH THE ‘EVERY COCA-COLA IS WELCOME’ CAMPAIGN

Summary from the TLDR Design newsletter

Many brands move quickly to protect their copyrighted materials and likenesses. Coca-Cola has recently launched a campaign that does the opposite, celebrating the many interpretations of its logo created worldwide for generations. The ‘Every Coca-Cola is Welcome’ campaign embraces and showcases grassroots interpretations of the company's wordmark created by bodegas, shopkeepers, and local artists instead of slapping these creators with lawsuits.