DRIVING 430K VISITS PER MONTH WITH PROGRAMMATIC SEO

Summary from the TLDR Founders newsletter

Apollo, a sales automation tool, has achieved rapid growth largely due to its effective SEO strategy that leverages programmatic SEO (pSEO) to create thousands of templated company and people pages. These pages, which are designed to attract high-intent sales professionals, account for around 80% of Apollo's total organic traffic and have helped the company raise over $250 million and reach a $1.6 billion valuation in less than a decade.