HOW TO A/B TEST AD COPY WITH RESPONSIVE SEARCH ADS

Summary from the TLDR Marketing newsletter

Google’s Responsive Search Ads make it difficult to A/B test ad copy, but there is a hidden Ad Variations feature that makes testing possible. It enables marketers to test variations of specific elements, including headlines, descriptions, and even landing pages. This article describes how to set up these tests and where to track experiment performance within Google Ads.