THE ‘90S—AND THE ICONS THAT DEFINED THE DECADE—ARE SO BACK

Summary from the TLDR Marketing newsletter

Brands such as Reformation, Skims, and Osea Malibu have been capitalizing on iconic figures and aesthetics from the ‘90s. Campaigns featuring celebrities like Monica Lewinsky and Pamela Anderson reflect a genuine consumer enthusiasm for ‘90s culture. A throwback campaign can serve as an opportunity for a brand to not only embrace nostalgic aesthetics but also reshape cultural narratives that align with current events.