TLDR Design · OPINIONS & TUTORIALS

DIARY STUDIES: UNDERSTANDING LONG-TERM USER BEHAVIOR AND EXPERIENCES

nngroup.com15 min read

Summary from the TLDR Design newsletter

Diary studies yield extensive qualitative data over time. Before delving into insights, designers should reassess their research questions to examine behavior evolution and influences. They should also analyze the entire customer journey if their study focuses on a product or service relationship.