SEEING FEWER CUSTOMERS, FAST-FOOD COMPANIES TURN TO LOYALTY APPS

Summary from the TLDR Marketing newsletter

Food prices in the US rose a record-breaking 20% from January 2021 to January 2024. This has contributed to budget-conscious diners cutting back. Instead of across-the-board menu slashes and broad discounts, chains are limiting them to specific meal times or channels. Wendy’s introduced a limited-time $1 burger available exclusively via its app. Domino’s halved the minimum purchase price to get points in its loyalty program.