ON DEDICATION AND LOVE FOR THE INVISIBLE WORK

Summary from the TLDR Design newsletter

Craft and strategic thinking are often seen as opposites in the industry, but you can be strategic and still deliver well-crafted, polished, and thoughtful work. Craft usually best suits focused groups with the same vision who care about what's being made. However, if viewed as a critical value by the company's executives, craft can scale and be integrated into team structure and processes.