12-POINT SEO CONTENT UPDATE CHECKLIST

Summary from the TLDR Marketing newsletter

Optimize existing assets instead of constantly reinventing the wheel by creating new content. Check the last 28 days of your Google Search Console and highlight relevant search queries that rank between #4 to #20. You can optimize these pages by adding new insights to refresh the topics, adding new internal links to recently published articles, replacing or adding new images, updating CTAs, or reviewing outbound links.