NEW IKEA CAMPAIGN FINDS AN ORIGINAL WAY TO TALK ABOUT ITS LOW PRICES

Summary from the TLDR Design newsletter

A new series of commercials created for the United Arab Emirates, entitled 'Don't Worry, You Can Afford It', puts pets and the havoc they create squarely in the spotlight, showing various IKEA products, including planters, mugs, cushions, and vases, being knocked over by adorable cats and dogs.