THE TOKEN IS THE PRODUCT

Summary from the TLDR Crypto newsletter

Tokenization plays a pivotal role in the distribution strategy for blockchain-based products, often being more significant than the product itself. Founders who focus on attracting attention and liquidity to their tokens can create successful crypto projects and substantial network effects. Examples include Uniswap and the Helium Network, which used tokens to incentivize network participation and subsequently gained great traction because of that.