6 SEO EXPERIMENTS THAT HELP REVEAL HOW GOOGLE WORKS

Summary from the TLDR Marketing newsletter

This article describes the results of 6 different SEO experiments. Disavowing all external links to three blog pages showed that links still do matter for Google rankings. Added a related posts section to improve internal linking produced positive results across multiple URLs. Blocking Google from crawling pages using robots.txt results in decreased performance, but it can be recovered.