BOOSTED POSTS VS. ADS: TIPS FOR FACEBOOK, INSTAGRAM, AND LINKEDIN

Summary from the TLDR Marketing newsletter

Boosted posts serve as a convenient entry point into advertising, offering straightforward promotion of organic content with minimal effort. On the other hand, social ads deliver extensive customization features and precise targeting capabilities, allowing marketers to fine-tune their campaigns for maximum impact. This article shares tips on when to use each to maximize marketing effectiveness.